The Rise of the CFO and its Impact on CSMs

It’s been only a little over a year ago since SaaS companies sat on piles of cash.

• None cared about expenses. 

• None cared about ROI

• None cared about profit. 

The rate of growth was all that mattered. 

Then, almost overnight, the tide turned and suddenly all these things became important. 

Back in the day, CSMs lived in their comfort zone of doing “stuff” and…