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Meaningful customer data is the new gold

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Meaningful customer data is the new gold

Markus Rentsch
Mar 19, 2023
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Meaningful customer data is the new gold

markusrentsch.substack.com
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Every single client I have worked with shared the same initial problem.

They sit on piles of data but have very little customer insights.

9 out of 10 companies don’t even know whether their customers are successful.

That’s a huge liability for a business whose model is built on customer retention that depends on how much value customers get from their prod…

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