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How to build verified ICPs

markusrentsch.substack.com

How to build verified ICPs

Markus Rentsch
Mar 24, 2023
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How to build verified ICPs

markusrentsch.substack.com
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Bad-fit customers are a liability. 

A very expensive one because

  • their maintenance costs often substantially exceed what they pay

  • the time CSMs spend trying to “fix” them are lost opportunities to further grow your top customers

  • working with them has a negative impact on CSMs and contributes to burning them out

  • they dilute your roadmap as they want all sorts…

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