Are you getting blamed for churn?

Here’s what you can do (works in MOST cases): 

Run a full churn audit with the “5-Why” approach. 

If you are not familiar with it - you continuously ask why customers churn until you get to the source of it (there may be more or less than 5)

So when a customer tells you that they cancel because the product is too expensive you ask why.

Because the product i…