Are you getting blamed for churn?
Here’s what you can do (works in MOST cases):
Run a full churn audit with the “5-Why” approach.
If you are not familiar with it - you continuously ask why customers churn until you get to the source of it (there may be more or less than 5)
So when a customer tells you that they cancel because the product is too expensive you ask why.
Because the product i…
Keep reading with a 7-day free trial
Subscribe to Customer-Value-Led-Growth Newsletter to keep reading this post and get 7 days of free access to the full post archives.